Design Thinking – Your Next Competitive Edge

DESIGN THINKING – YOUR NEXT COMPETITIVE EDGE

Workshop Date:

5 – 6 August 2020

Course Fees: RM 1,600/per person

Design Thinking stresses the importance of seeing from the perspectives of the customers, end users and/or stakeholders.

It first interprets and frames the problems they experience and then proceed to creative solution generation, getting buy-in plus support as well as piloting / prototyping.

The underlining purpose of Design Thinking is the assumption that we must think “outside ourselves.” Great ideas or solutions do not happen within the four walls of an office. It happens in the real world.

In increasingly volatile times, innovation and collaboration skills are becoming vital to businesses, and both principles are part and parcel of Design Thinking.

This hands-on workshop will lead the participants through the design thinking process, taught by a thinking professional with real life facilitation and experience.

Workshop Objectives

√ Human centered, holistic approach by immersing oneself in customer/user’s experience

√ Identify opportunities for improvement and innovation within their own scope of work

√ Collaborate with others to improve ideas

√ Present ideas to relevant stakeholders for feedback

√ Prototype and test ideas to determine their effectiveness

√ Support the implementation of innovation initiatives

Learning Outcomes

• Understand how to apply human centred design principles to tackle challenges
• A deeper understanding of day to day
• Ideas to positively affect the organisation
• Learn techniques and tools to set challenges, generating/selecting ideas and getting buy-in
• Think about thinking (harness our thinking capabilities)
• Discover how to tell a compelling story to engage audiences and engaging others to collaborate and buy-in

Workshop Content:

• Why Design Thinking?
• First Button Hole for Design Thinking
• GRASP (Thinking about thinking)
• Design Thinking Framework
• Framing a Challenge (A day in the life of a customer/end user/stakeholder
• Generating possibilities and ideas for the customer
• Ideas selection
• Thinking of ways to measure benefits
• Getting buy-in and support for Pilots (Science of Persuasiveness and Effective presentation)
• Piloting / Prototyping & understanding the process of illumination

Workshop Methodology

This interactive workshop will be conducted with a good blend of instruction, discussions and lots of practice in using thinking tools.  Participants are required to bring their real-life scenarios for applying the Design Thinking process.